Client: GORILLA Ultimate
Brand: GUMMIES
Task: Development of New Product
With Gorilla Ultimate Gummies, we brought the powerful spirit of Gorilla into a completely new category — energy gummies that combine natural ingredients, taste, and vitality. The key challenge was to preserve the recognizable DNA of the master brand while exploring a fresh product space.
We kept the core packaging architecture familiar to Gorilla fans — the iconic gorilla face with the brand logo and flavor name placed underneath — but infused it with more motion and tension. The torn-edge visuals on the sides, rendered with a subtle 3D effect, add extra energy and depth, echoing the raw and expressive Gorilla aesthetic.
Beyond packaging, we developed the full communication system and brand book — defining visual principles, tone of voice, and digital assets. These tools build a strong foundation for the brand’s expansion into the functional sweets category while maintaining the fierce attitude that defines Gorilla.
