Client: Mosbrew
Brand: 5th OCEAN
Tasks: Packaging redesign
5th OCEAN was released as an affordable alternative to imported premium ale, which is often preferred to domestic beer. The key to success was to create a memorable marine design and explain the most important technological feature of the package – bottle conditioning. The whole collection includes three specialities: Grand Ale, Belgian Blonde and Apple Cider.
5th OCEAN is endowed with an important technological feature bottle conditioning – the beer is fermented directly inside the bottle. Therefore, it is produced in a 0.75-litre champagne glass. Drinks become more interesting with time, finding new tones in the aroma and taste.
This also took place in the design. Fantastic sea creatures on the labels strengthen brand positioning – the discovery of new, unexplored depths of taste. Gold embossing and special foil stamping make the labels convex and tactile.
Own style of graphics, foil works and olive bottles. Came up in dark olive bottles, 5th OCEAN becomes a new featuring an embossed foiled label with the images. Creatures of the sea mostly symbolise the ocean full of colours, tastes and spirit of adventure. The design maintains a stunning taste with a strong but gentle character.
