Client: Belfood
Brand: Andy
Tasks: New brand development
We have developed packaging design for the new “Andy” babyfood brand portfolio for our little, yet most valuable consumers.
The best ingredients are chosen with great care and used for production of “Andy” babyfood and the goal was to make packaging design communicate it, look fresh, natural and tasty.
The new brand identity is a combination of a playful brand icon and a highly visible logo, which creates a modern and appealing image and better visibility in stores.
The brand will be first introduced initially in the CIS, Middle East and the OAE countries.
The design turned out fresh and appealing, thanks to the key character—little Andy with his playful curls. It is informative due to the essential information placed on the front and vividly showcases the flavor of the puree.
