Client: Craft Depot
Brand: Craft Brew Riots
Tasks: Development of the brand portfolio, packaging design
Brewer – the main anarchist of Russia – the concept of the brand, which was developed by the owner of the brand – Yuri Kotunin.
The sign of “anarchy” is embodied in the logo. The concept of packaging has combined the anarchic attitude of Yuri with the main characters of the novels of classical literature. Hence the beer Raskolnikov and the Brothers Karamazov appeared.
A separate direction was allocated beer “Propaganda”, where the meanings were determined from George Orwell’s dystopian novel “1984” with his gloomy and manic mood “Big Brother is watching you.” Beer for anarchist intellectuals.
An explosive and interesting mix, like the beer itself from Craft Brew Riots.
