Client: GORILLA DRINKS
Brand: GORILLA ENERGY DRINK
Tasks: Portfolio rebranding
Year: 2020
Time for a change!
GORILLA ENERGY has come a long way since the brand was born more than 10 years ago but the recognisable look & feel has remained pretty much the same, yet at some point it was no longer quite reflective of what GORILLA ENERGY was as a brand.
First and foremost, what GORILLA ENERGY does – is creating a great product. They are innovative, modern, don’t add anything artificial and focus on consumers. And we thought that the packaging should reflect that.
The powerful GORILLA symbol was adjusted and a unique logo was developed for the brand to stand out. We made the black color leading for the “energy” line extensions. Unique infographics, design elements and barcodes for every SKU were developed to create the ultimate experience for each taste. We’re continuously in progress working on building the portfolio and the response from the market is extremely positive, the brand is getting stronger by the day internationally.
Take a look and stay tuned, TO BE CONTINUED…
