Client: MEGAPACK
Brand: Hoop
Tasks: Packaging redesign
MEGAPACK is a Russian manufacturer of low-alcohol and non-alcoholic beverages, existing since 1997. MEGAPACK company Take care of the health of present and future generations. Responsible for the cleanliness of the environment. Special attention is paid to the quality of the products from which our favourite drinks are made.
Our task was to make the design of the new packaging more modern. The idea that we laid and displayed in the new design is: new, light, natural and key – thirst quenching. It was decided, we needed to change everything, so a revolutionary packaging design was waiting for us!
Hoop – the first non-carbonated sweet drink in Russia, which revolutionized the tastes of Russians and showed that there is an alternative to fizzy sugary drinks.
According to the impressions of the design, the drink should quench your thirst, be light, refreshing, so we have reflected this in a new design. We updated the logo and replaced the elements and their location with a more modern one.
