Client: MEGAPACK

Brand: Hoop Fresh

Tasks: New Brand Development

Juice drink Hoop Fresh has become a new bright challenge!

The main objective of the project was to create a design for a youth audience, which assesses not only the product itself, but also its packaging. With a can of Hoop Fresh in your hands, you’re trendy and modern!

The main black color on the metal can looks amazing and convincing, and the name “Fresh” is made using a “fruity” texture, which helps the consumer to find the taste that he needs.