Client: Lidskae pivo
Brand: Lidsky kvass – “Frosty pear” and “Summer”
Tasks: New Brand Development, Packaging design
Seasonal Kvass
Frosty Pear and Summer – a limited series of kvass in the portfolio of the brand Lidsky kvass.
“Frosty pear” is a fermented kvass that uses natural pear, almond, and vanilla extracts. Such kvass is perfect for a festive table, as well as for daily consumption.
We skillfully conveyed a cosy winter evening, snow fun, and delicious notes of a bouquet of pears, almonds and vanilla tickle the taste buds from just looking at the label.
Working on the “Letniy” our main task was identifying Lidsky kvass as the main thirst-quenching summer drink. In the packaging design, we used the main attributes of summer – vacation, nature, beach, and outdoor games.
This makes the overall look warm, sunny and bright, just like a real summer. While working with label design, an important aspect was to maintain brand awareness and at the same time add a festive mood.
