Client: Lidskae pivo

Brand: Master Collection

Tasks: New Brand Development

Since 2014 Lidskoe pivo has produced a collection series, inspired by different beer cultures from around the world.

In 2017 brand series is called «Master Collection» including three most popular tastes – IPA, Ginger Ale and American Black Ale.

The series design is completely out of images. It’s composed only with letters and numbers, which is a real breakthrough for the youngster audience.