Client: Miratorg
Brand: Chick thighs
Tasks: Development of packaging design for the new subline
Russian meat leader Miratorg, launched a line of dietary products from poultry meat. The packaging design was developed by Dutch Design House.
Top-rated Miratorg brand brings more specialized and healthy products to the market, especially a line of dietary products from poultry meat. The main task for us was to develop the packaging of new dietary products from the young chicken.
Dutch Design House teamed up with Miratorg, a top-rated supplier of chicken products, to launch a new pack for poultry with its diet properties, freshness and healthcare. The packs have been created following consumer-based requests: visible contents, easily recognizable colour combinations and of course new product benefits. A soulful illustration of the eco-farming region was used to a whole packaging and maintains Miratorg’s key value: only fresh and natural food to each family.
