Client: Naroch Vinokurnya
Brand: Narach
Tasks: Packaging Redesign
Narach is drinking artesian water produced by “Naroch Vinokurnya”, which is well known to consumers in the Belarusian market. Dutch Design House was tasked with creating a new brand identity and developing a unique look.
The new bottle has reinforced the feeling of strong character, dynamism and confidence, while maintaining the naturalness and healthiness that is so important for maintaining a healthy lifestyle in the modern world.
The outlines of the contour of the largest and most beautiful lake in Belarus appeared on the label, as a reference to the deposit of the trade mark of water, after which it is named, and as a national treasure of the republic. As a result, the visual concept of the Narach brand attracts attention, demonstrates confidence and uniqueness, emphasizing the natural properties.
