Client: PABST BLUE RIBBON
Tasks: Rebranding of the bottle and label, brandbook
Pabst Blue Ribbon: A Legacy Reimagined
Pabst Blue Ribbon, with its illustrious history dating back to 1844, boldly strides into the global market with the rebranded bottle. This initiative heralds a new era for the brand, featuring a lighter beer variety presented in a transparent bottle that merges modernity with the brand’s enduring commitment to quality. The challenge was to resonate with international tastes and reshape perceptions by introducing a new SKU that speaks to the brand’s authentic roots.
To create a beer that stands out internationally, Pabst Blue Ribbon unveiled a refined bottle shape and label design. These elements are crafted to give the beer a unique personality yet maintain a visual lineage to the original brand ethos. Gold accents are masterfully incorporated, lending a premium feel and signalling a step up in class. The resized logo amplifies the brand’s presence on shelves worldwide, ensuring recognition and connection with its storied past.
