Client: Volkovskaya Brewery
Tasks: Development of new brand, packaging design
Volkovskaya Brewery is a dream come true of one of the most innovative and revolutionary brewers of Russia. This craft brewery has been created to produce limited editions of unique tastes favoured by the brewer himself and a big group of his followers. The chosen approach is still very unique in the Eastern European countries.
The positioning of the new brand was developed taking into account the target audience of the main consumer, namely: young people who like to try new, interesting and creative. Therefore, the new “cartoon” brand reflects the humor and fun with which brewers create unforgettable and unique tastes for such creative young people.
The main symbol of the brewery becomes a wolf, derived from the name of the brewery. The concept of packaging is supported by the previously developed attributes – wolf, cartoony, humor.
Each taste is determined by the Wolf in different life situations. One detail is always the same – this is the head of our wolf. Body, entourage and colour changes depending on the taste of beer.
For brand support, we have developed a series of videos and an extensive brand portfolio.
