Client: Mosbrew
Brand: Zhiguli Barnoe Barkhatnoe
Tasks: Redesign
One of the favourite varieties of the famous brand Zhiguli Barkhatnoe was redesigned and became closer to the style of the entire line. Dutch Design House specialists refreshed the visual presentation, making it more recognizable and understandable for the target audience of the brand.
The previous design was ambiguous in comparison with the traditional brand style. Dutch Design House decided to return to the original design of the label with a recognizable, well-known logo and key elements from Zhiguli basic line.
The general composition of the label has become more orderly and gives more visual information to the consumers. The colour of the label has also changed, reflecting the specifics of the product itself – a dark beer with velvety foam.
According to the idea, the more traditional kind of Zhiguli Barkhatnoe should awaken the interest of the target audience and return it to the highest market positions.
