Client: Mosbrew
Brand: Жигули IPA
Tasks: Packaging development
Our agency has developed a label design for a new brand of India Pale Ale beer in the famous “Zhiguli” brand line.
When developing the packaging, we respect the values and emotional component of the “Zhiguli” brand, and at the same time, due to the new bright color and noticeable typography, we attracted a new young audience that appreciates trends and understands craft beers.
The packaging design of the “Zhiguli” IPA perfectly complements the brand line and conveys the unique character of the new variety.
